Why Include CDs in Sales Kits
Do you want to promote your new company to potential clients? One of the most effective way to do this is to give them a sales kit. This is an attractive and specially made pack that mainly contains important information about your company's history, the products and services, portfolio of previous projects and clients, and advantages of your company over your competitors. Your sales kit could also include simple marketing materials such as calling cards, bookmarks, or paperweights. And in these modern times, you should also include a CD inside your sales kit.
What should be imprinted in your CD? Well, you can place miscellaneous information anything that your hard copies cannot possibly display. For instance, you might want to store a graphically beautiful digital presentation. You can place colourful logos of the companies you served or images of your staff in action. You can also burn an audio-video production of your company. In other words, your CD is your digital portfolio.
Let us check out some practical purposes of burning advertising material in a CD and including it in a sales kit. If you are running a software company, you can burn a time-limited or function-limited version of your software on the CD that your potential client can install in their system. This will serve as a teaser of the full version of your program. If you are a musician, you can burn music demos in a CD and send them to DJs and recording companies so they can listen to your performance. Finally, a CD makes a convenient, portable version of your sales kit. This is especially great if your client wants to refer your company to a business partner. The partner can just copy the CD to have a portfolio of your company.
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